"Cut from a different cloth." This VE Day we wanted to celebrate the proud veteran ties we have as a military heritage brand and showcase the strength and heart shown by our military community. From supporting fundraising endeavours such as Mission: Everest 2025 and Project Fire & Ice, to working with veteran led charities like REORG and the Call of Duty Endowment and partnering with other veteran owned companies like Thunder Aviation and Dark Prism. We recognise that all current and former serving armed forces personnel, especially those of our greatest generation, have given and continue to give so much for our nation. We also recognise that "a rising tide lifts all boats" and we will always look to champion the causes of veterans and our current armed forces members. Thank you to all who have served and continue to do so.